45
full body mirror with lights
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£83.93avg listing price — sweet spot $15–$100
Review moat
Good506.74avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£27.16–£141.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£40K£40K/yr · 52K searches
Growth
Bad-32.9%90-day search growth — must beat 0% to launch