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64

fruit cage

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 81Conversion 9Competition 78Returns 99Price range 89Avg price 95Brand share 67Review moat 93Quality gap 73

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£38.54

avg listing price — sweet spot $15–$100

Review moat

Great135.97

avg incumbent reviews — the moat a new listing must climb

Price range

Great£12.47–£103.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+76.1%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£22K

£22K/yr · 83K searches