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53

flower girl basket

Worth a look

Shows a thin review moat (202 avg reviews), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 51Conversion 40Competition 84Returns 85Price range 45Avg price 33Brand share 59Review moat 90Quality gap 43

Review moat

Great201.83

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+21.8%

90-day search growth — must beat 0% to launch

Price range

Okay£3.85–£24.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.00

avg listing price — sweet spot $15–$100

Market size

Bad£45K

£45K/yr · 139K searches