56
flea comb
Worth a lookShows searches that convert (22.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Review moat
Good1,290.55avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£297K£297K/yr · 347K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£3.82avg listing price — sweet spot $15–$100
Price range
Bad£1.53–£9.72cheapest to priciest tracked listing — scored on the share inside $15–$100