75
flea bombs for the home
Launch itA $1.1M/yr market growing +88.8% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Great+88.8%90-day search growth — must beat 0% to launch
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 685K searches
Avg price
Great£16.15avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£5.50–£29.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,005.8avg incumbent reviews — the moat a new listing must climb