66
flat sheet
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+105.1%90-day search growth — must beat 0% to launch
Competition
Great22%top-5 click share — an open shelf
Price range
Good£3.11–£33.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£244K£244K/yr · 755K searches
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Review moat
Bad11,412avg incumbent reviews — the moat a new listing must climb
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