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61

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Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 98Conversion 87Competition 50Returns 99Price range 0Avg price 20Brand share 57Review moat 87Quality gap 90

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+235.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great255.12

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.13

avg listing price — sweet spot $15–$100

Market size

Bad£19K

£19K/yr · 26K searches

Price range

Bad£4.07–£12.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

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