54
ferns plants outdoor hardy
Worth a lookShows low returns (0.0%), but a small market ($20K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great123.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.59avg listing price — sweet spot $15–$100
Growth
Good+45.0%90-day search growth — must beat 0% to launch
Price range
Good£5.54–£24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£20K£20K/yr · 40K searches