58
fermentation jars
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£17.55avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good750.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.45–£38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£152K£152K/yr · 200K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand