50
fence spikes
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($5.44–$14.36) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,124.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 212K searches
Price range
Bad£5.44–£14.36cheapest to priciest tracked listing — scored on the share inside $15–$100