55
faux olive tree
Worth a lookShows a sweet-spot price point ($37.64 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Incredible£37.64avg listing price — sweet spot $15–$100
Price range
Great£15.70–£104.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great440.03avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£249K£249K/yr · 441K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale