62
fake plants
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Great£1.0M£1.0M/yr · 3.9M searches
Price range
Good£6.74–£33.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Review moat
Okay1,906.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.2%90-day search growth — must beat 0% to launch