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fake leaves
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but prices mostly outside the sweet spot ($1.09–$16.72) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Review moat
Good1,199.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£84K£84K/yr · 262K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.65avg listing price — sweet spot $15–$100
Price range
Bad£1.09–£16.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand