49
fake knife
Skip itPrices mostly outside the sweet spot ($3.23–$15.60) — this niche doesn't clear our bar today.
Review moat
Incredible89.97avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 238K searches
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.23–£15.60cheapest to priciest tracked listing — scored on the share inside $15–$100