40
fabric tape measure
Skip itPrices mostly outside the sweet spot ($2.02–$9.46) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,201.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£119K£119K/yr · 139K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£3.93avg listing price — sweet spot $15–$100
Price range
Bad£2.02–£9.46cheapest to priciest tracked listing — scored on the share inside $15–$100