53
entopest moth trap refills
Worth a lookShows searches that convert (28.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible28.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Great+104.6%90-day search growth — must beat 0% to launch
Avg price
Good£12.71avg listing price — sweet spot $15–$100
Review moat
Okay2,426.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.48–£19.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£39K£39K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand