49
eid decorations
Skip itSoft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great131.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 564K searches
Growth
Bad-70.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.49–£12.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand