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eid balloons
Worth a lookShows searches that convert (20.0% search→purchase), but soft demand (-65.0% this quarter) keeps it on the watch list.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great210.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.78avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 40K searches
Growth
Bad-65.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.02–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100