55
egg topper
Worth a lookShows beatable incumbent ratings (3.4★), but soft demand (-56.2% this quarter) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good720.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad£95K£95K/yr · 141K searches
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Growth
Bad-56.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.23–£13.64cheapest to priciest tracked listing — scored on the share inside $15–$100