49
egg pan
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good£4.22–£29.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.70avg listing price — sweet spot $15–$100
Review moat
Okay1,960.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£152K£152K/yr · 192K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand