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easter cookie cutters
Skip itSoft demand (-96.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great285.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£4.28avg listing price — sweet spot $15–$100
Market size
Bad£6K£6K/yr · 55K searches
Growth
Bad-96.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.63–£5.17cheapest to priciest tracked listing — scored on the share inside $15–$100