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dyson spares
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great£22.21avg listing price — sweet spot $15–$100
Review moat
Great388.04avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.55–£65.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 85K searches
Signals No Dominant Brand