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duvet storage bag
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Market size
Okay£173K£173K/yr · 223K searches
Price range
Okay£5.31–£19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad14,390.52avg incumbent reviews — the moat a new listing must climb