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drinks cabinet
Worth a lookShows low returns (0.8%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great321.09avg incumbent reviews — the moat a new listing must climb
Avg price
Good£114.62avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£176K£176K/yr · 428K searches
Price range
Bad£21.68–£411.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale