drinks bucket
Worth a lookShows demand growing +248.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+248.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great246.4avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.21–£51.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.06avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£45K£45K/yr · 80K searches