55
dress bag
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($4.68–$10.97) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good733.68avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay£237K£237K/yr · 310K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.46avg listing price — sweet spot $15–$100
Price range
Bad£4.68–£10.97cheapest to priciest tracked listing — scored on the share inside $15–$100