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drawing table
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great£57.67avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good£8.06–£150.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,921.08avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 172K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price