37
door bow
Skip itPrices mostly outside the sweet spot ($4.94–$11.33) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great115.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 219K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.94–£11.33cheapest to priciest tracked listing — scored on the share inside $15–$100