70
door beads
Worth a lookShows demand growing +178.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+178.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great£5.19–£45.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Review moat
Good1,491.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£114K£114K/yr · 595K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale