53
dolly pegs
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.88–$12.44) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Review moat
Great447.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+40.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.80avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 42K searches
Price range
Bad£2.88–£12.44cheapest to priciest tracked listing — scored on the share inside $15–$100