60
document storage
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£59.21avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good650.23avg incumbent reviews — the moat a new listing must climb
Market size
Good£472K£472K/yr · 643K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£18.52–£182.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Signals High Price