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display cabinets
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Review moat
Great339.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great£92.51avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£443K£443K/yr · 1.6M searches
Price range
Okay£7.66–£251.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price