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detect electrical wires in walls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£44.73avg listing price — sweet spot $15–$100
Price range
Incredible£17.83–£79.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay2,909.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad£84K£84K/yr · 29K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap