57
desk shelves
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great£22.01avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£6.40–£65.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good718.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad£88K£88K/yr · 304K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch