61
desk hoover
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£4.54–£51.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.83avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,959.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£109K£109K/yr · 151K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand