46
desk heater
Skip itSoft demand (-66.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.41avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£10.46–£38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,740.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 67K searches
Growth
Bad-66.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand