60
day bed
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Review moat
Great180.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£144.89avg listing price — sweet spot $15–$100
Market size
Okay£253K£253K/yr · 920K searches
Price range
Okay£35.16–£255.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale