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cyanotype paper
Worth a lookShows a thin review moat (42 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible41.94avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.21–£21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 38K searches