54
custom flag
Worth a lookShows low returns (0.1%), but a small market ($34K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Growth
Good+56.8%90-day search growth — must beat 0% to launch
Review moat
Good621.4avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.63–£23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 337K searches
Signals No Dominant Brand