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curtain poles
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Market size
Great£1.1M£1.1M/yr · 3.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good924.16avg incumbent reviews — the moat a new listing must climb
Avg price
Good£11.94avg listing price — sweet spot $15–$100
Price range
Okay£7.23–£20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.6%90-day search growth — must beat 0% to launch