50
curtain hooks
Worth a lookShows searches that convert (13.4% search→purchase), but prices mostly outside the sweet spot ($1.86–$6.66) keeps it on the watch list.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£386K£386K/yr · 730K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,954.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.95avg listing price — sweet spot $15–$100
Price range
Bad£1.86–£6.66cheapest to priciest tracked listing — scored on the share inside $15–$100