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cupcake boxes 6
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great398.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£132K£132K/yr · 72K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Price range
Bad£2.09–£17.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.7%90-day search growth — must beat 0% to launch