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cow costume
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great214.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.64avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good£3.35–£28.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 37K searches