45
counting money box
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good980.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Price range
Bad£4.27–£17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 41K searches
Signals Low Review Barrier