57
corner sofa
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible78.07avg incumbent reviews — the moat a new listing must climb
Competition
Great21%top-5 click share — an open shelf
Market size
Great£1.1M£1.1M/yr · 2.3M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Avg price
Bad£452.28avg listing price — sweet spot $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Price range
Bad£90.47–£908.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price