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copper tape
Worth a lookShows searches that convert (20.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+201.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,840.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£234K£234K/yr · 186K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.35–£9.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending