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codling moth trap
Worth a lookShows low returns (0.1%), but a small market ($10K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great160.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£5.13–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£10K£10K/yr · 9K searches
Signals Low Review Barrier