69
cocktail shaker set
Launch itA $1.5M/yr market growing +17.1% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Market size
Great£1.5M£1.5M/yr · 1.1M searches
Avg price
Great£19.41avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good£5.92–£170.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,537.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand