69
cockroaches killer
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+65.5%90-day search growth — must beat 0% to launch
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.80avg listing price — sweet spot $15–$100
Price range
Good£4.40–£119.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£233K£233K/yr · 195K searches
Review moat
Okay2,229.11avg incumbent reviews — the moat a new listing must climb