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cockroach trap
Worth a lookShows searches that convert (15.0% search→purchase), but a small market ($49K/yr) keeps it on the watch list.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+67.7%90-day search growth — must beat 0% to launch
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,027.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.56–£17.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 30K searches